Aevia

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Unit Economics

$0.99 per order signal.
Sold in packs.

An order signal is what Aevia produces: the specific meal, from a specific place, matched to your body's current state. Users prepay for order signals in $10, $20, or $30 packs. Premium subscribers get unlimited signals at $49/mo.

Revenue model

Packs + Premium.

All projections are pre-revenue estimates based on ICP research and delivery order benchmarks.

Free trial
$0
5 signals · 7 days
All channels
Goal-setting AI
Biometric sync
Starter
$10
10 signals · 30 days
All channels
Goal-setting AI
Biometric sync
Gross margin~86%
Regular
$20
21 signals · 30 days
All channels
Goal-setting AI
Biometric sync
Gross margin~88%
Power
$30
33 signals · 60 days
All channels
Goal-setting AI
Biometric sync
Gross margin~88%
Premium
$49
Unlimited signals · per month
All channels
Goal-setting AI
Biometric sync
Gross margin~95%
All tiers include delivery, pickup, dine-in, grocery cart, and meal prep channels. Gross margins include payment processing, API, and infrastructure costs.
Prepaid commitment as retention

A user who buys a 30-signal pack has pre-committed dollars and signaled frequency intent. Unused credits expire at pack end, creating urgency to use them and repurchase.

ICP 01 avg order signals/mo14.3
Starter validity30 days
Regular validity30 days
Power validity60 days
Unit economics

Per-User Revenue at 5,000 MAU.

All figures are pre-revenue estimates. Validated during beta.

ICP 01 — pack buyer
Avg delivery orders/mo22
Aevia signal rate (Y1)65%
Order signals/mo14.3
Avg pack size purchased$20 (20 signals)
Pack purchases/mo~0.72
Gross revenue/user/mo$14.16
COGS/user/mo$0.63
Net revenue/user/mo$13.53
Annual net revenue/user$162.30
Target CAC<$30
Payback period~2.2 months
LTV (12-month active)$162
LTV:CAC ratio5.4:1
Gross margin waterfall — $20 pack (20 signals)
Revenue (20 signals × $0.99)$19.80
Payment processing($0.87)
API costs (Terra, Nutritionix)($0.80)
Hosting + infra($0.80)
Gross profit per pack$17.33
Gross margin~88%
At 5,000 MAU

Blended Revenue Projection.

User distribution
Free tier (dataset + habit building)2,000 users (40%)
Starter $10 pack1,250 users (25%)
Regular $20 pack1,000 users (20%)
Power $30 pack500 users (10%)
Premium $49/mo250 users (5%)
Monthly revenue
Starter packs (1,250 × ~$14/mo)$17,500
Regular packs (1,000 × ~$13.30/mo)$13,300
Power packs (500 × ~$15/mo)$7,500
Premium subs (250 × $49)$12,250
Monthly gross revenue$50,550
Processing costs (all tiers)($2,710)
Monthly net revenue$47,840
Annual + blended metrics
Annual run rate (gross)$606K
Annual run rate (net)$574K
Blended ARPU (paying users)$16.85/mo
Blended ARPU (all MAU)$10.11/mo
Blended gross margin~87%
Paying user ratio60%
Conversion leakage
Packs shift the attribution question. Users have already committed dollars, so the risk moves from "did they order?" to "did the order signal drive the order?" Users may see Aevia's signal and order directly from the delivery app without tapping through. Validating signal-to-order completion, whether via deep link confirmation, delivery app API callbacks, or good-faith user reporting, is a core beta milestone. Premium subscribers eliminate this risk since revenue is decoupled from per-signal attribution.
Market size & expansion Back to overview

Request the Full Financial Model.

Detailed 24-month projections, CAC assumptions, and breakeven analysis available on request.

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Confidential · For discussion only